Have you captured your brand on your resume? What is a brand anyway?

I know when I first heard about branding, I was confused as to what it is and how it could help me. Here’s a couple of points that could help you.

We are familiar with brands when we consider products or services we buy or use. We see images the company tries to convey to us all around us. And while they may serve as an initial introduction, once we use their product or service, we develop our own image based on our personal experiences.

What do you think of when you think of Nike? ATT? Target? Walmart? All these have brand images they have spent a lot of money on their brand.

When preparing your resume, look at the overall image you want to convey to a prospective employer. While you may not have thought about it in this way, we have been building our brand by how we use our skills and strengths and the accomplishments we’ve made through the years.

Are you someone a “techie” who easily picks up new technology? Are you a leader who not only sees the big picture, but is able to implement the steps to achieve a goal? Maybe you’re always a “go-to” person in whatever organization you work in.

All of these are possible brands and are important aspects to capture on your resume.


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Although I had your business card for a few weeks, I hesitated calling you until one day, I just felt inspired to contact you. Am I glad I did! After applying for literally hundreds of jobs this past year with not even one interview…after sending the résumé you created for me, not only did I get the interview, but I got the job! I feel that God inspired me to move forward and sent you into my life when I needed it the most. Thank you, thank you, thank you!
—J. Bloomfield, Asheville, NC


So, thought I'd brighten your day!  My new supervisor complimented my resume. She said she liked the summary at the top. She also commented that she wasn't positive that my background would've jumped out as a perfect match, but it was written in a way that highlighted my skills as a match for her needs. The resume you wrote for me did much more than any of those things, however. It changed the way I view myself.  It supported me, and gave me a confidence that I was lacking at that time. When I first saw your draft, I didn't immediately connect with it, yet I knew it was all truth. It grew on me, or I grew into it. By the time I walked into those last 2 interviews, I had a new confidence. Something deeper than just knowing I could do the job. I knew I was the right choice. That confidence, that knowing, attracted those jobs to me as surely as my credentials well presented.  It was both, and I thank you from the bottom of my heart. 
—J. Everson, Bloomfield, KY


I just wanted to write and let you know how much I appreciate your help with my resume. It worked!!! I have had 3 interviews, a step I did not reach before. While I have not received a job offer yet, I know it is just a matter of time before I find a position that is the right fit. Your help with the resume made all the difference!
—L. McLamb Asheville


I have built my business through satisfied clients so I cherish testimonials. One of the most stand-out testimonials that was given to me was shared by a client I coached to help her with an upcoming interview.

This client told me later, that she had met a woman at a community event. Jen shared about looking for a position and was telling her about the "biz coach" who prepped her for the interview. The other woman mentioned how she found this excellent person to do her resume and that the résumé itself was highly complemented on in her interview. And best yet, she got the job in the end! In a few minutes, they deducted they were both talking about the same person…ME!