Have you captured your brand on your resume? What is a brand anyway?
I know when I first heard about branding, I was confused as to what it is and how it could help me. Here’s a couple of points that could help you.
We are familiar with brands when we consider products or services we buy or use. We see images the company tries to convey to us all around us. And while they may serve as an initial introduction, once we use their product or service, we develop our own image based on our personal experiences.
What do you think of when you think of Nike? ATT? Target? Walmart? All these have brand images they have spent a lot of money on their brand.
When preparing your resume, look at the overall image you want to convey to a prospective employer. While you may not have thought about it in this way, we have been building our brand by how we use our skills and strengths and the accomplishments we’ve made through the years.
Are you someone a “techie” who easily picks up new technology? Are you a leader who not only sees the big picture, but is able to implement the steps to achieve a goal? Maybe you’re always a “go-to” person in whatever organization you work in.
All of these are possible brands and are important aspects to capture on your resume.
